Orbit

Frequently Asked Questions

Why is my Email attributed revenue low?

  • This can be for a number of reasons and for a precise diagnosis, we recommend consulting an expert. It may stem from a low email deliverability rate, ineffective email design with weak subject lines and CTAs, or external factors such as declining paid ad performance or other marketing strategies resulting in low traffic.

When is the best time to send campaigns?

  • This is dependent on your target audience, we first recommend to conduct market research and craft a strategy based off this data. However, as an average statistic, between 9am to 3pm on weekdays see the highest engagement levels.

What software should I use for Email Marketing?

  • We recommend to do your own research to find what meets your needs best. We use Klaviyo, which is typically seen to be #1 when it comes to email marketing.

How can I increase my Customer Retention Rate?

  • Developing a robust retention marketing strategy utilizing Email and SMS marketing, is undoubtedly the most effective approach to boosting customer retention rate. We offer this in our Email Marketing Service and also cover it in our Email Marketing Course.

What services do you provide?

  • We specialize in Email and SMS Marketing tailored for e-commerce brands, emphasizing Retention Marketing. We typically work on a monthly retainer, but also offer a 1 month standalone setup option. Feel free to schedule a complimentary consultation to explore further. Additionally, we offer our comprehensive Email Marketing Course, ideal for those seeking a hands-on approach to marketing for their company or their clients.

Why use an Email Marketing Agency?

  • Email marketing has the potential to elevate your store with finesse. As a specialized agency focusing on customer retention, our mission is to maximize your marketing potential beyond conventional strategies. Email marketing serves as a potent tool for driving sales, fostering customer loyalty, and boosting brand visibility. The numbers speak volumes: Over 60% of marketers consider email marketing the most effective form of digital marketing, boasting an average ROI of 4,300%.

What is included in your Email Marketing Course?

  • Our course provides comprehensive training on all aspects of Email and SMS Marketing. You’ll learn how to establish robust sending infrastructure, improve deliverability rates, and implement proven strategies and retention tactics tailored for e-commerce success.

How much does Orbit cost?

  • Orbit’s pricing can be provided on request and are tailored to your specific email marketing, SMS & strategic requirements. Book a consultation call for us to understand your business needs and we will provide you with a quote.

Why should I invest in Email/Retention Marketing?

  • There are a long list of reasons, but to get the point – the cost of acquiring customers has become increasingly costly, often rendering single-sale acquisitions unprofitable. By prioritizing strategies that re-engage existing customers, aiming for repeat purchases, you not only enhance profitability but also reduce acquisition costs significantly.

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